For Travel & Airlines
Modernize Your Booking Infrastructure to Sell Personalized Ancillary Bundles at Scale
Airlines struggle to offer personalized bundles because of outdated booking infrastructure. We build the software layer that combines your ancillary inventory into one dynamic offer at the point of booking, allowing you to scale offers and generate more revenue.
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LUX Interactive
Proof That Resonates. Diverse Clients, Real Stakes.
"Their team was awesome… [their] support has been superb throughout and [are] great partners with Norse Atlantic Airways!"
"Lux really excels not just in the foresight to see we're going to have to add this to a system, but also they have great expertise in doing these processes while the car is still moving."
"I know in a heartbeat I can call someone's cell phone and they'll be on the case."
Airlines Lose Ancillary Revenue to Unpersonalized Bookings
Airlines have ancillary products their passengers want to buy. But their booking infrastructure can't read that inventory across separate systems and present it as one offer, costing them ancillary revenue at every single booking.
Passenger Data Fragmented Across Platforms
Your booking history, loyalty records, and purchase data sit in different systems with no connection between them. As a consequence, your commercial team is forced to piece each offer together manually.
Booking Systems With No Native Bundling Capability
Your reservation platform stores every ancillary product as a separate transaction. Bundling seats, bags, and upgrades into one offer requires custom work your booking system was never built to support.
Airlines Lose Direct Bookings to OTAs With Better Experiences
Online travel agencies (OTAs) offer personalization, mobile convenience, and dynamic pricing your direct channel can't match. Every booking you lose goes to an OTA instead.
Client Stories
Increasing Tracker Adoption by 217% for a CPA Association
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Scaling a CE Compliance Platform to 65,000 Active Users
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How a 6-Month Website Redesign Flooded a Nonprofit Museum with Tour Requests
Read The Case StudyExtend Your Booking System to Sell Personalized Ancillary Bundles at Every Booking
We map your booking architecture and ancillary inventory first. Your booking infrastructure, inventory, and passenger data connect into a unified commerce layer so your booking system can present bags, seats, and upgrades as one personalized offer at every transaction.
A Custom Commerce Layer That Generates More Ancillary Revenue From Every Booking
Your seat, bag, and upgrade inventory connect into one system that builds a personalized bundle for each passenger at the point of booking. Operations continue without disruption while commercial capability expands around them.
Live Operational Intelligence That Enables Departments to React in Real Time
Crew scheduling, maintenance, passenger comms, and commercial data connect into one shared environment. Real-time updates mean your operation responds to disruptions the moment they emerge.
Unified Commercial Reporting Giving Revenue Teams Real-Time Visibility Across Every System
Your reservation system, RMS, CRM, and loyalty program feed into one reporting environment without manual exports. Revenue decisions are always based on live data, not last week's spreadsheet.
A Phased Migration Path to Keep Your Bookings Running With Zero Downtime
Each phase goes live independently against real booking traffic so outcomes are validated before the next phase starts. Passengers keep booking without interruption throughout the entire migration.
Regulatory Reporting Pipelines That Reduce Filing Risk
Automate required reporting processes so submissions generate accurately and on schedule. Deadlines remain visible in one place, reducing the likelihood of late or incomplete filings.
Book Your Complimentary Airline Systems Audit
Schedule a 30-minute conversation to review your PSS configuration, ancillary inventory architecture, and booking infrastructure. Within five business days, you'll receive a 1-2 page brief with clear findings and practical next steps — at no cost.
Book your audit to:
- Identify friction: Where your booking infrastructure limits bundling and ancillary revenue at the point of sale.
- Rank opportunities: The two or three ancillary initiatives with the greatest commercial impact.
- Clarify next steps: A clear recommendation on whether and how to move forward, with no obligation.
Book Your Complimentary Airline Systems Audit
Schedule your ConsultationA Partnership Built on Understanding Your Airline First
Understand
We map your booking architecture, ancillary inventory structure, GDS relationships, and operational system dependencies before designing anything.
Design
Architecture shaped around your actual booking flows, ancillary revenue model, and the operational constraints your teams work within daily.
Build
Senior engineers, entirely in-house, with no offshore teams and no junior developers on your platform.
Integrate
Connect to Navitaire, Amadeus, Sabre, and your operational systems without disrupting live booking or crew operations.
Evolve
The same engineering team stays with your platform as your network, retail model, and compliance requirements change over time.
Why Travel Organizations Stay With LUX for Decades
Since 1998, LUX Interactive has operated as a long-term partner, not a project vendor. Some partnerships have spanned more than 27 years. Our clients stay because they trust the continuity, accountability, and clarity we bring year after year.
Read Case Study27+ Years of Travel Industry Experience
Our engineers understand how reservation platforms handle inventory, where GDS distribution creates commercial constraints, and why ancillary bundling fails at the infrastructure level. You get a team that already knows how your environment works, so they can provide immediate solutions to complex problems.
100% In-House Senior Engineers
Every engineer on a LUX engagement has 15+ years of individual experience. Complex Navitaire customizations and multi-system integrations go to people who have solved that problem before. Your platform is never a training ground for junior developers.
A Team That Stays With Your Platform
The engineers who build your commerce layer are the same engineers who support it long term. Over time, they become familiar with your infrastructure, which allows changes to be implemented quickly without unnecessary troubleshooting.
Direct Access to Senior Leadership Throughout
LUX partners are personally involved from discovery through delivery. You work directly with experienced decision-makers who understand your environment and are accountable for every outcome.
Frequently Asked Questions from Travel & Airlines Leaders
MPSS vendors control the standard platform roadmap, not yours. Your internal team keeps operations running but rarely has sustained capacity for custom development alongside day-to-day maintenance. LUX builds the ancillary and commerce capability your PSS vendor won't prioritize, working alongside your internal team rather than displacing them
Targeted custom development that solves a specific commercial problem is a different investment to ongoing professional services fees for modifications that don't address the underlying architecture. Airlines that have built custom commerce layers alongside their reservation system consistently recover the development cost through ancillary yield improvement within the first year.
LUX builds alongside live systems. Every engagement starts with a detailed integration map so the team understands exactly what cannot be touched, in what sequence components go live, and how each phase is validated against real booking traffic before the next one starts.
Operational continuity is the first constraint we design around, not something addressed after the architecture is set. Phased implementation, parallel operation during transition, and a senior engineering team with direct reservation system experience are how that risk stays managed throughout the engagement.
What We Build for Travel & Airlines
Navitaire Customization and Module Development
Custom Navitaire modules that extend platform capability beyond standard configuration, built by engineers with direct platform experience.
Ancillary Commerce and Dynamic Bundling Platforms
Tailored software layers that connect seat, bag, and upgrade inventory into a single offer at the point of booking.
Passenger-Facing Mobile and Web Applications
Native iOS and Android applications for booking, check-in, disruption recovery, and loyalty management, connected directly to operational systems.
Operational Integration Architecture
Custom middleware connecting crew scheduling, maintenance tracking, ground operations, and passenger communication into a shared real-time data environment.
Revenue Intelligence and Analytics Platforms
Direct integrations between your AMS, LMS, CRM, accounting, and event platforms. Data syncs automatically, reducing manual reconciliation and reporting delays.
Solutions Built Around Your Long-Term Needs
Is Your Booking Infrastructure Holding Back Ancillary Revenue?
Schedule a 30-minute conversation to review your PSS configuration, ancillary inventory architecture, and booking infrastructure. Within five business days, you'll receive a 1-2 page brief with clear findings and practical next steps — at no cost.
Book your audit to:
- Find the revenue leak: Exactly where your PSS and ancillary infrastructure leave money on the table at every booking.
- Know where to start: The two or three changes that would move ancillary revenue fastest.
- Get a clear plan: A phased recommendation you can act on immediately, with no obligation to proceed.
Book Your Complimentary Airline Systems Audit
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