For State Associations Managing Professional Licensure
Scaling a CE Compliance Platform to 65,000 Active Users for a State Realtors Association
Michigan Realtors is the state association representing real estate professionals across Michigan. The organization supports over 65,000 licensees with advocacy, education, and compliance tools that help maintain active licensure. CE Marketplace, its compliance tracking platform, manages continuing education for every broker and agent in the state.
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"I've worked with other tech firms, and most of the time they take exactly what you give them without much thought toward improvements. That's the complete opposite with LUX. I have such deep respect for them and the effort they put into their solutions that I'm happy to go along with their recommendations."
Key Outcomes
- Platform adoption: Grew from a few thousand optional users to over 65,000 active licensees across Michigan
- Compliance tracking: Shifted from paper forms and manual transcription to automated credit posting and real-time dashboards
- Record resolution: Cut attendance mismatches from a 10–20 minute manual search to a 20-second automated lookup
- Regulatory adaptability: Absorbed new credit types, individual expiration dates, and state data schema changes without platform downtime
- Audience reach: Unified licensees, education providers, and managing brokers on a single platform with role-based access
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Book a Complimentary ConsultationThe Challenge
In 2014, the State of Michigan stopped tracking continuing education for its tens of thousands of real estate licensees. For the next three years, no centralized system existed. Licensees tracked their own credits using paper files, spreadsheets, and guesswork. Michigan Realtors needed a platform that could centralize compliance, adapt to regulatory changes, and earn trust at statewide scale.
Licensees Had No Centralized Way to Track Credits or Verify Compliance
For three years, every licensee in Michigan was on their own. No system showed how many credits they had earned or still needed. Many did not know the requirements. Those who fell short faced fines up to $1,000 and public disciplinary records.
Changing Regulations and Multiple Data Sources Created Ongoing Complexity
Michigan's licensing requirements shifted multiple times. In 2020, the state added a fair housing credit and replaced the universal October 31 deadline with individual expiration dates. That same year, the state switched platforms entirely, delivering a new data schema with minimal warning.
Manual Attendance Tracking Relied on Handwritten Forms and State Transcription
Hundreds of education providers recorded attendance on handwritten forms, then faxed or mailed them to the state. Staff transcribed every record manually. Despite double-checking, transcription errors, lost faxes, and mismatched names turned credit postings into 10–20 minute investigations.
Three Years of Optional Tracking Left Licensees Without a System They Trusted
From 2015 to 2018, CE Marketplace was free and optional. Only a few thousand licensees used it. Most had already lived through new transitions: state tracking, then nothing. When it became mandatory in 2019, trust was low.
"I often joke that if I ever step off a curb and get hit by a bus, you'd have to get somebody from LUX in the building to keep things going. That's the most valuable thing about this partnership. Their willingness to deeply understand the data we use and how we use it."
The Solution
LUX partnered with Michigan Realtors to build CE Marketplace into a statewide compliance platform. Development focused on automating manual workflows, improving record accuracy, and supporting regulatory changes without system downtime. Each phase expanded the platform's capability and its audience.
Centralized Compliance Dashboard to Give Licensees Real-Time Visibility
A visual compliance interface shows licensees exactly where they stand. Credit totals, deadlines, and remaining requirements update automatically. Prompts flag upcoming deadlines before they become problems.
Rules-Driven Credit Management to Absorb Regulatory Changes Without Downtime
The platform adapted when the state added a fair housing credit and changed its data schema in 2020; both went live on schedule. It now tracks 6 total housing and elective credits across individual three-year cycles.
Automated Attendance Processing to Replace Paper Forms and Manual Transcription
The fax-and-mail workflow was replaced with direct or spreadsheet uploads. The platform validates each record, matches it to the correct profile, and posts credits automatically. A smart attendance queue catches mismatches and cuts resolution time from minutes to seconds.
Role-Based Access to Serve Licensees, Providers, and Managing Brokers from One Platform
CE Marketplace now serves three distinct audiences from one system. Education providers submit courses and upload attendance through their own portal. Managing brokers get automatic access to view every agent's compliance status, pulled directly from state data.
Modern Platform Redesign to Drive Licensee Understanding and Adoption
The platform was rebuilt from .NET to Blazor Server for a more reactive experience. CE Marketplace grew from a few thousand optional users to over 65,000 active licensees. The State of Michigan now directs every new licensee to register.
"If LUX disappeared tomorrow, I probably wouldn't be here much longer myself. We would definitely need multiple vendors. You can find other development agencies. They're everywhere. But the big value of LUX has been the partnership over the last 10 years."
— Darryl Garvin, Web Systems Manager, Michigan Realtors
Before and After LUX
| Metric | Before LUX | After LUX |
|---|---|---|
| Platform Adoption | A few thousand optional users | 65,000+ active licensees |
| CE Tracking | Handwritten forms faxed/mailed to the state | Automated credit posting via spreadsheet upload |
| Record Resolution | 10–20 minute manual investigation per mismatch | ~20-second automated lookup |
| Regulatory Adaptation | Manual system updates, potential downtime | New credit types and data schemas absorbed live |
| Audience Access | Licensees only, limited functionality | Licensees, providers, and managing brokers from one platform |
| Compliance Visibility | Licensees guessed at their status | Real-time dashboard with prompts and deadline alerts |
| Technology Platform | Legacy .NET application | Modern Blazor Server rebuild |
What Would a Partnership Like This Look Like for Your Organization?
Michigan Realtors grew CE Marketplace to over 65,000 active licensees with a team that has been with them for over a decade. Book a 30-minute conversation to find out where your systems stand and what the biggest opportunities are. Within five business days, you receive a written brief. No commitment.
- An honest read on where your current systems are strong and where they're creating drag
- The two to four highest-impact opportunities based on what we find, ranked by priority
- A clear sense of whether now is the right time to act and what the first step would be
