Creative - Good Design
It's about the user's experience. Beauty? Certainly. But Beauty wed to form.
The user needs a site that will do what's expected intuitively and without hassle. You know when you're on a site that just doesn't work. LUX eliminates the "If I could just..." It's a shame to lose a potential customer to poor design. It's worse to lose a current customer the same way. LUX's creative process results in a website that unfolds as the user needs it in a way that is pleasing, sensible, and yes, beautiful.
Good design means good use.
And good use translates: It translates across a wide variety of platforms. You'll still be you - on a PDA, Droid, iPhone, even on paper. Your identity stays intact and your brand is consistent.